External Analysis
- Industry Analysis
Michael Porter's 5 Forces Model
1. Rivalry of competitors - high
When seen from the perspective of the number of competitors, there are many competitors of Kraft in consumer food industry.
- Meat (Beef, Ham, Turkey); Sara Lee Corporation, Smithfield Foods
- Cheese: Leprino Foods Company, Michael Foods Inc, Land O Lakes, HP Hood
- Cof
eat.
②Socio-cultural analysis
Growth of food service industry
As the foodservice industry develops and the level of people’s consciousness gets higher, the dessert business has penetrated the niche market cleverly. Also, after eating a delicious meal, people top it off with an even more delicious dessert. The result of this dessert culture has reflected well in the ice cream mark
External Environment
Competition
Tofu `s competition product is a Soy Day in Pulmuone company. Even thought, Market share of the packed tofu is lower than Pulmuone, Tofu came out earlier than Soy Day. Therefore, Tofu’s recognition is higher than Soy Day. In addition, customer evaluate that Tofu is tastier. Thus, Tofu is more competitive in substitute tofu market.
Comparison with Pulmuon
of the highest quality
Safe enough for the baby to eat, no harmful additives
Use ink from beans that is harmless to the human body and recyclable containers
Educate parents on ‘green’ nurturing methods
Educate children about the environment through fun activates
Both parents and child can experience farmhouses
Raise interest and support of domestic farmhouses
미국에서 자연식품에 대한 인식이 거의 없었던 1974년 10월 채식주의자이자 대학 중퇴생인 존 메케이(John Mackey)는 그의 여자 친구와 함께 뉴 올리엔스의 한 작은 마을에서 홀푸드( Whole Food Company)라는 건강식품 가게를 열었다. 당시 대부분의 건강식품 가게들은 알약이나 분말 가루 형태의 건강보조 식품
We figured that Cold Stone has problems with their emplacement. Therefore, Cold Stone could improve their strategies to compensate the problems. Cold Stone is an urgent need to increase the number of stores on a priority basis due to the current limited number of stores. Attracting various customers due to how small their visibility is in the streets. In big cities or in Seoul for example, there
Ⅰ. Introduction
1-1. Investigation assignments
In this report, we would like to discuss about necessity of integrated information system in restaurant industry. The report analyzed ‘토종 칼국수와 족발’ as a representative case of the absence of integrated information system. The report specifically points out problems caused by absence of integrated information system and sugg
1-3 Mission & Objective – Bloomin’s Brands
A thousand details. A Single goal.
In the late 1980s, four friends who were all veterans of the hospitality industry had the dream of opening their own restaurant. They wanted a place with a casual atmosphere and a strong focus on quality food and service.
Vision and strategy
Vision : “No Rules, Just Right”
Mission : A thousand det
Internal Environment
A. Review of marketing goals and objectives
The goal of Prospecs,while launching in US, is to expand the brand Image and entrance to the evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in
Russia Food Culture
Russians frequently eat high calorie foods because of freezing climate throughout 4 seasons.
(EX) confectionery of chocolate, marshmallow, biscuits, dark bread, cream cheese and so on.
Poor climatic environment → development of processed food,
many consumption of meat
In addition
Salary of Russians is 850,000won in an average monthly
(Only Moskva standard &